Blog, blog, blog away,
Blog in higher ed.
There are ways
to do it right
And get the message across.
For higher ed, what is the best way to get your message across? Who needs to blog? What should higher ed be blogging about?
To begin a blog, one must decide a direction or focus for the blog. In higher education, the focus could simply be in higher education. If you want to be more specific, it might be best to focus on your department within a higher education institution. For example, if the department you are wanting to promote through a blog is marketing, you might focus on job opportunities now and in the future for marketing graduates. You could blog about what is happening within the department such as networking opportunities for students, career fairs, courses being offered, or maybe even information about graduates of the department as a feature.
A great source for beginning bloggers is Grammarly. This source provides tips for beginners. Some of them include:
- Answer questions; use a question for the title and then answer the question.
- Write 500 words minimum and 1500 words maximum.
- Make the blog posts easy on the eyes with bullets, numbers, and pictures.
- Be passionate about your writing.
- Write as if you are speaking to one person (reader); tell a story.
- Define your ideal target (Joki, 2017).
One of my favorites from this list is: “When writing your blog post, don’t stop writing until you are 100 percent finished (Joki, 2017).”
Great Resources for Beginners
University Webinars provided a list of “top 25 Higher Ed Blogs for University Faculty & Staff (Eich, 2013).” They looked at over 200 blogs to determine their list. It is a fun list and one can even connect to the list of 200 higher ed blogs that the writers reviewed to come up with the list of 25. Here is the link to this list:
Another fun site Is by Higher Ed Marketing. This blog is written by Andrew Careaga. He writes “tongue-n-cheek” but brings out great points in each of his blogs. Go to https://andrewcareaga.wordpress.com/2017/10/29/time-for-a-digital-reformation/ to read his posts. They can be very helpful.
Another blog that was really helpful when thinking about a blog for my department was by collegewebeditor.com. There is a post, 12 tips to survive your #highered social media job #hesm (Joly, 2017). This was posted just recently but has insights from presenters at the 5th Higher Ed Social Media Conference. Here are just some highlights:
- Erin Supinka -unplug from social media.
- Rebecca Stapley – Develop good habits & set boundaries.
- Jessica Stutt -Schedule focused “work time.”
- Nikki Sunstrum – Rely on your team.
- Jacob Schupbach – Stay flexible & trust your team (Joly, 2017).
These are just a few of the 12 but to read more on their thoughts and others, go to:
If all this is not enough help for us beginners in the world of blogging, there is a network of higher ed bloggers. This network may be found at bloghighed.org. This site will provide you with a plethora of blogs in higher ed that are written by webmasters, marketers, counselors, vendors, consultants, and so many more.
Joly, K. (31 October 2017). 12 tips to survive your #highered social media job #hesm. Collegewebeditor.com. Retrieved from http://collegewebeditor.com/blog/index.php/archives/2017/10/31/12-tips-to-survive-your-highered-social-media-job-hesm/
Careaga,A. (29 October 2017). Time for a digital reformation? Higher Ed Marketing. Retrieved from https://andrewcareaga.wordpress.com/2017/10/29/time-for-a-digital-reformation/
Joki,K. (24 Augusst 2017). Grammarly blog. Retrieved from https://www.grammarly.com/blog/16-blogging-tips-for-beginning-writers/
Top Higher Ed Blog! University Webinars. Retrieved from http://universitywebinars.org/the-best-25-higher-ed-blogs-for-college-professionals/
Bloghighed.org. Retrieved from http://www.bloghighed.org/